29 March, 2009

Cui Bono

Just as in the UK (BBC) or in the US (PBS) Germany also has public broadcasting services. (Commercial broadcasting only exists since 25 years in Germany.) The idea is to provide objective quality news and information, as far as possible free from particular political and economical interests.

There are 2 ways of funding: commercials/sponsoring and fees. While separating the public interest in independent news and information from commercial interests of publishers works pretty well for newspapers the approach has been questioned repeatedly for TV stations in the last years, especially in form of Schleichwerbung or product placement.

The fees are collected by an independent authority called GEZ ("Gebühreneinzugszentrale der öffentlich-rechtlichen Rundfunkanstalten in der Bundesrepublik Deutschland", “fee collection centre of public-law broadcasting institutions in the Federal Republic of Germany") from every owner of a TV, a radio or (since 2007) even a PC with internet access. The major problem with GEZ is its huge data collection: Whenever somebody moves and registers in the new town the GEZ gets the new address. Furthermore, the GEZ relies on address providers which ends in absurd examples of bureaucracy, when pets get billed or dead people like the famous mathematician Adam Ries whose 450th anniversary of obit is tomorrow.

The model has the advantage of no political influence though. It's only that the commercial influence should also be reduced by not allowing any commercials or sponsoring. This would mean an increase of the fee of less than 10 percent which is more than worth it.

Another massive influence raised my attention lately: Conservative politicians try to prevent that the contract of the chief editor of the Second German TV Channel (ZDF) Nikolaus Brender is renewed. The conservatives have the majority in the governing board of the channel. This raises the first question: Why has any politician influence on the program?

Second question is why they want to prevent Nikolaus Brender. Hesse prime minister Roland Koch started to justify his objection with the reduced numbers of viewers of ZDF news programs - which only applies to all news programs in German TV. In my opinion viewer numbers must not be a primary measurement for quality news - or we end up with yellow press news. That's why public broadcasting should not have a commercial interest with viewer numbers determining the earnings from commercials.

With the argument rebutted Koch switched to criticize Brender's personnel management - obviously this is hard to judge from outside. The ZDF director Markus Schächter wants to keep him though and a lot of prominent journalists of ZDF are supporting him in an open letter objecting the political influence.

Commentators rather think that Brender is simply too independent for the conservative understanding. Vacancies are filled based on qualifications and no longer based on the political camp which raises journalistic excellence. Besides, Brender just won the Hanns-Joachim Friedrichs Price for TV Journalism this week (which of course might just have been a choice to support him as well). Hanns-Joachim Friedrichs most famous quote is:
Einen guten Journalisten erkennt man daran, dass er sich nicht gemein macht mit einer Sache, auch nicht mit einer guten.
-- A good journalist doesn't allow himself to be taken in by any cause, not even a good one.


A news channel can not be measured by its audience and so the points of criticism by the conservatives are invalid. From pretty much every side Brender is supported for his quality journalism which should be the main motive of a chief editor in public broadcasting. Eventually Roland Koch is doing more damage by pursuing political influence to the ZDF than any editor could ever do - or as CEO of Axel Springer newspaper group puts it in the context of the government bailing out news organizations:
To put it in exaggerated terms, even a bankrupt media company is better than one that is funded and controlled by the government. The ZDF is a prime example of what happens when politicians try to appoint editors-in-chief.

This is not yet the end: Brender is not allowed to defend himself in front of the governing board. And to top that, former Bavarian prime minister Edmund Stoiber, also member of the governing board, claims the director of ZDF should take disciplinary actions against all journalists who supported Brender signing the open letter!

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